What's in this eBook?
In addition to prioritizing time and money on acquiring as many new users as possible, marketers have begun focusing on engaging and retaining the users they DO have. This shift is all about patching your app's leaky bucket, because the number of new users you acquire won't matter if they immediately churn out.
This guide will show you how you can solve the leaky bucket problem and increase engagement by encouraging high-value actions among your user base.
You'll learn how to:
- Identify high-value actions
- Determine your cost-per-action
- Create campaigns to drive engagement
- Leverage Amazon Moments, a cross-platform marketing tool that lets you reward customers when they perform high-value actions in your apps and websites.
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